Account-based multi-touch attribution
The Dreamdata.io core product is a multi-touch, account-based attribution tool.
Enables full transparency of your marketing and sales funnel based on the revenue value of closed deals or value per pipeline stage.
Built to handle the long and complex sales cycle of B2B companies. Attributes revenue to all or select touches in the journey and gives transparency into the Time to Revenue per channel.
Enables deep understanding of ROI of paid efforts like Google Ads, Facebook Ads,
Linkedin Ads and other paid channels.
Provides clear attribution of value to all of your B2B content marketing initiatives.
How Dreamdata.io works
Dreamdata.io works by collecting tracking data from your web properties, apps, and product.
This data is joined with your CRM data, marketing data and revenue data to create a comprehensive buyer journey graph that is the basis for B2B revenue attribution.
To gain access to this data we move existing stores of tracking, marketing, customer success and CRM data to our application. If there’s a digital touch of any activity, you can do attribution to it.
Get more out of Dreamdata.io with Segment
The Segment integration provides a great way to collect tracking data from all your digital properties such as your website, product, and apps. When you use Segment with Dreamdata.io we stream tracking data directly to our application bypassing the need for a complex integration project.
To successfully leverage Segment with Dreamdata.io you should take care to implement at least page tracking, tracking of all events where users provide contact information, and client-side identify everywhere possible.
Additionally Dreamdata.io out-of-the-box is able to connect to all the data sources you have connected to through your Segment Sources. With just a few clicks you will enable unprecedented transparency into your B2B customer journeys.