B2B Website Personalization
Enables B2B companies to personalize their website for every visitor without any engineering effort.
Mutiny recommends the best segments for personalization by enriching website activity with deals from the CRM and third party data sources. Guides content creation with best practices and playbooks from successful B2B personalized experiments.
Automatically orchestrates hold-out testing by showing some visitors the personalized content and some the original content. Alerts the user when results are statistically significant.
How Mutiny works
Get more out of Mutiny with Segment
By integrating with Segment, Mutiny can automatically consume events and user traits from your website visitors in real-time. These attributes then become available for personalization in Mutiny, and can be used to target audiences within your website traffic.
Mutiny will generate a `track` call when a visitor sees a personalized experience, including the audience they were a part of and the experience they saw. This enables you to continue personalization in downstream tools and do deeper funnel analysis, without requiring a code integration.