Media & entertainment

Boost engagement across your media properties

To better understand and tailor content to your audiences, you need an efficient way to get data from where it originates across all of your brands or digital properties to where it’s needed most. That’s where Segment comes in.

Media and entertainment companies choose Segment
Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.
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Grace Preyapongpisan Vice President, Business Intelligence
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Convert visitors into subscribers

Enhance the visitor experience and drive conversions by analyzing user behavior and uncovering areas for content engagement optimization and personalization.

Deliver personalized content in real-time across all channels

Increase advertising revenue and tailor engagement strategies using a complete history of every visitor’s interactions across all of your digital properties.

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    Achieve a complete view of the customer journey

    Unify customer behavior across brands and from wherever your visitors consume content, including web, mobile, OTT, email, and more.

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    Understand how digital efforts impact revenue

    Measure attribution, track conversions, and integrate multiple digital properties to derive more value from your viewer and subscriber data.

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    Power robust content recommendation engines

    Collect real-time customer insights to power content recommendation engines that increase visitor time on site.

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    Standardize data collection

    Scale and centralize data governance across multiple publications, brands, or properties to democratize data insights throughout the organization.


Use Segment to integrate with top tools for media and entertainment


Learn how Segment helps media and entertainment companies.

  • Meredith customer story

    Meredith uses Segment to power unified customer analytics across the enterprise.

    Read the story
  • Segment video spec

    Learn how Segment helps you define how a customer is engaging with your video and ad content.

    Read the doc