Growing your marketplace starts with the right data.

When you pay service providers for a piece of your business, data becomes really important. You need to optimize new customer acquisition costs and increase loyalty, while tightly managing your supply. That’s where Segment comes in.

Fast-growing marketplaces choose Segment
Segment collects all of our event data from our customer and shopper apps, across all platforms. Combining this event data with our transactional data gives us a comprehensive view of our customer and shopper interactions.
Che Horder Director of Analytics
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Increase engagement and drive repeat purchases

Integrate tools for push notifications, A/B testing, and email to help bring users back to your app at the right time.

Optimize the first-time user experience

Collect and analyze data from all customer touch points to identify areas where users get stuck. Brainstorm experiments to improve conversions and test your results.

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    Deliver personalized experiences across channels

    Tailor your apps and websites with full context of every customer’s interaction with your brand: support, purchases, email engagement, surveys, and more.

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    Understand attribution across channels

    Drive down the cost of your marketing by analyzing lifetime value of customers per channel. Layer in support to find hidden costs.

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    Get all of your data into one place

    Use a single system to manage data and integrations across your apps that target service providers and those that cater to end buyers.


Use Segment to integrate with top tools for media and entertainment


Learn how Segment helps media and entertainment companies.

  • Instacart customer story

    Instacart uses Redshift to drive growth. Segment helps them get their data all in one place.

    Read the story
  • Breather on ad sources

    Breather does better when Facebook and Google Ad data is together.

    Read the story
  • Build better Apps

    Four tips for building high performing mobile apps and optimizing user experience.

    Read the blog