The leading Customer Data Platform

Join 20,000+ businesses that use Segment's software and APIs to collect, clean, and control their customer data.

Join the 20,000+ companies using the Segment platform

Empower every team with good data

Segment collects events from your web & mobile apps and provides a complete data toolkit to every team in your company



Single view of the customer.

Real-time audiences.


Get data right.

Understand your customer


One API. Cleaner code.

Best-in-class SDKs.

Segment for Marketing Teams

Single view of the customer

Unify your customers’ touch points across all platforms and channels.

Explore Segment for Marketing
Single view of the customer

Segment for Marketing Teams

Real-time Audiences

Target the right customer with the right message at the right time. Build audiences and create real-time campaigns, without relying on other teams.

Explore Personas Product
Real-time audiences

Segment for Marketing Teams

Best in-class tools

Activate audiences in 300+ marketing tools, in real-time.

Explore Connections Product
Activate in 300+ tools

Segment for Product Teams

Launch with the best stack

Enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.

Explore Segment for Product
Get the best tools

Segment for Product Teams

Standardize your data

Align your marketing, engineering, and analytics teams with a shared data dictionary.

Explore Protocols Product
Standardize your data

Segment for Product Teams

Build privacy-first

Automatically detect and classify PII in real-time. Accelerate compliance with GDPR, CCPA, and more.

Explore Privacy Product
Build privacy first

Segment for Engineering Teams

One API. Cleaner code.

Use one API to collect analytics data, across any platform. We have SDKs for Javascript, iOS, Android, and 20+ server-side languages.

Explore Segment for Engineering

Segment for Engineering Teams

Query in SQL.

We'll automatically load your analytics data into your data warehouse (such as Amazon Redshift, Google BigQuery, Snowflake, and many more).

Explore Warehouses Product
Query in SQL

Segment for Engineering Teams

Deploy custom functions.

With just ten lines of JavaScript, you can build any integration — no additional infrastructure required.

Explore Functions Product
Deploy custom functions

The ultimate data pipeline

Together, our products create your ultimate data foundation.

Trusted by startups and the world's largest companies

“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.“

Nic Sauriol

Software Development Leader


Increase in revenue following a three-month customer messaging pilot program

Getting started is easy

Start connecting your data with Segment.